Cutting marketplace fees without losing orders
A practical guide for takeaways that want more orders through their own website or phone line.
Marketplace apps bring orders, but the commission on each one adds up. Many takeaways keep the apps for reach and use offers to move regular customers to ordering direct.
Give people a reason to order direct
An offer that only works on your own website or by phone, such as free garlic bread over £20 or 10% off collection, gives customers a clear reason to skip the app next time.
Make ordering direct easy
- Put your own order link on your listing, so every offer sends people straight to it.
- Show your phone number for customers who prefer to call.
- Keep your menu up to date so nobody is surprised by prices.
Keep customers coming back
Customers can follow your takeaway on TruOffers and get an alert when you post a new offer. A new offer every week or two keeps you in front of them without paying commission on the order.
Measure it
Your dashboard shows how many people saw each offer, opened it and tapped through to order or call, so you can see which offers bring orders and run more of those.
More to read
- How TruOffers verifies takeaways
What the “✓ TruOffers verified” badge means, and the checks a takeaway passes before it gets one.